We’re excited to share a special milestone for RAIA — we’ve been featured in Vogue.
Seeing the brand appear in the pages of one of the world’s most iconic publications is a moment that feels both surreal and deeply meaningful. RAIA was born out of a to transform routine into ritual and create a product that was good for your skin & imparted a long-lasting fragrance comparable to perfume.
A Brand Rooted in Heritage and Ritual
RAIA was created by founder Noor Oberoi, drawing inspiration from her Indian heritage and Ayurveda. The practice of body oiling (known as Abhyanga) has long been part of Indian beauty and self care rituals. In Ayurveda, applying oil to the body is not just skincare, it's a moment of care, grounding and self love.
RAIA takes that philosophy and brings it into the modern world.
What makes this moment even more special is seeing Bhavita Mandava on the cover — a moment of powerful Indian representation.
Why Perfumed Body Oils Are the Future of Fragrance
While traditional perfumes focus solely on scent, RAIA’s body oils are designed to do more. Each formula combines skin-nourishing oils with carefully crafted fragrance compositions to create a product that hydrates the skin while delivering a lasting scent experience.
Instead of traditional perfume applied only to the neck and wrists, RAIA transforms fragrance into a skin-first experience — body oils designed to impart fragrance on the entire body.
The result is something different from conventional fragrance: a product that sits at the intersection of skincare and fine fragrance.
Explore Our Scents
Some of our most loved scents include Ezra, a creamy, marshmallow, vanilla fragrance with addictive amber tones, Blanc, a delicious skin scent that's almost edible, and Kai, a clean, masculine cologne-inspired scent.
This feature is a moment we’re incredibly proud of.
Thank you for being part of it.
RAIA